EGOSPHERE by VideoArt4Future is a message for environmental protection and at the same time an appeal for action. A mirrored infinity room was built especially for the Waterkant Festival and the subsequent exhibition, which is played with the video art installation. In her video loop, Betty Mü shows a surreal collage of AI-generated portraits, landscapes and cosmic views. The focus is on the ego, the egocentric self-image that encounters the ecosphere with its seemingly limitless dreams and desires. As part of the VideoArt4Future initiative, the installation thus also sets an example for the ecological challenges of our planet.
VideoArt4Future is a long-term art project for environmental protection. After THE CONTAINER-PROJECT (2021), the initiative now continues with the installation EGOSPHERE.
EGOSPHERE was created for the Kiel Waterkant Festival 2022, which is aimed at founders, inventors, makers, influencers and idea carriers who are helping to shape the future and society of tomorrow.
As a video artist, Betty Mü deals professionally with various media and technological innovations on a daily basis. But what price do people pay for progress and globalisation? Betty Mü does not want to stand idly by while the habitat of future generations is destroyed by the blindness of a barely regulated economy. It is urgently time that all media are used to point out the ecological grievances and environmental protection. She wants to act and uses her medium - video art - as a personal mouthpiece to motivate as many people as possible to make an active contribution to the preservation of our environment by rethinking their consumer behaviour.